飞利浦亚明的平衡记分卡与核心流程介绍.ppt

1、Philips Lighting Company Confidential P&Y Overview Philips Lighting Company Confidential Philips&Yaming Lighting Co.,Ltd.Philips Lighting Company Confidential P&Y Main Products P&Y Creation Where we are.GO P&Y Vision&Strategy Philips Lighting Company Confidential GLS&HAL.Lamp Philips Lighting Compan

2、y Confidential CFL Products 节能灯节能灯 Philips Lighting Company Confidential HID Products 高强度气体放电灯高强度气体放电灯 Philips Lighting Company Confidential Philips and Yaming Lighting Co.,Ltd.started joint venture on 12 Nov.1993.Total investment:96.27mio USD Registered Capital:32.09mio USD Philips holding:60%Yamin

3、g holding:40%GLS Factory joined in JV on Oct.1995 Philips Lighting Company Confidential China Malu,Shanghai GLS/HAL/HID He Tian Road CFL factory Beginning of the next year Philips Lighting Company Confidential Vision P&Y wants to be the biggest lighting factory in the world with high volume,turnover

4、,profitability and market share by the year 2004 with customers longing to buy our products and services and with best customer oriented processes.Strategies Products with better quality cost ratio Product portfolio with good brand positioning yielding sufficient brand index Best-in-class processes

5、in Innovation to Market,Demand Generation,Order Fulfillment and Customer Service leading to reduction in cost of organization(coo).Manufacturing excellence:Outsourcing and mechanization leading to reduced cost of production and optimal headcount Apply B.E.S.T.framework in driving for excellence Phil

6、ips Lighting Company Confidential 飞亚业务过程飞亚业务过程P&Y Business ProcessesITM产品创新ProductManagement产品管理Market&SalesPlanning市场和销售计划MarketingStrategy营销策略MarketStrategy市场战略MarketPlan市场计划ProjectRequire-ment项目要求Purchasing&Supply SourceSelection采购和供应源选择Commoditystrategies商品策略Pricing BrandPositioningMarcom价格品牌定位P

7、roductLaunching产品推出New Product新产品Sales Logistics&Order Desk销售后援和定单处理Order Acquisition定单获取Warehousing&Distribution仓储Invoicing&Collection开票和收款JV Complaint Handling公司抱怨处理Complain抱怨Settlement解决HR人事QualityManagement质量管理F&A财务IT信息技术OEMSources定牌来源Factory工厂工厂HIDGLS/HALCFLMaterial材料SUPPORT PROCESSES 支持过程支持过程M

8、arket市场市场经销商Dealers分销商Sub-dealers零售商RetailersPurchaseorder&contract采购定单及合同Partner伙伴BOM 3Perfer优选BOM 40NPR 6Commercial商业BOM 130NPR 483Suppliers供应商供应商JV Sales270Mio RMB174 dealers500 sub-dealersPETSCO Sales180Mio RMBExport Sales324Mio RMBOutsourcing外购EnvironmentManagement环境NLO Order NLO定单JV Order公司定单M

9、TP中短期计划Supply of goods供货Stock Info库存信息Stock Replenishment库存补充Orders定单Existing Product现有产品Sales Plan Deployment销售计划展开Bill of landing提单Invoice开票Money收款Info/Reply 信息/回复NLO Complaint to CRS NLO 抱怨入CRS系统公司销售队伍销售额2亿7千万元人民币174个经销商500个分销商PETSCO销售额1亿8千万元人民币外销3亿2千4百万元人民币DEMAND GENERATION PROCESS 需求产生过程需求产生过程O

10、RDER FULFILLMENT PROCESS 定单实现过程定单实现过程CUSTOMER COMPLAINT PROCESS 顾客抱怨过程顾客抱怨过程Purchasingrequirement 采 购 要 求Market plan 市 场 计 划New product concept 新 产 品 概 念Purchasinginfo 采 购 信 息Design设计Info信息Philips Lighting Company Confidential Mar.1994 Philips&Yaming Lighting Co.,Ltd.Established 合资公司签约成立 Oct.1996 HI

11、D/CFL certified ISO9002 HID和CFL工厂通过ISO9002认证 Oct.GLS certified ISO9002 GLS工厂通过ISO9002认证 Jul.1997 Launch PQA-90 PQA-90启动 Nov.ISO14001 Certification 通过ISO14001认证 Jun.1998 ISO9001 Certification 通过ISO9001认证 Dec.1999 PQA-90 Pre-peer Audit 进行PQA-90同行预审 Q4 PQA-90 Management Assessment PQA-90管理评审 Q2 2000 PQ

12、A-90 Peer Audit 进行PQA-90同行审核 Dec.2002 PBE Assessment PBE评审 P&Y TQM Journey 飞利浦亚明全面质量管理之路飞利浦亚明全面质量管理之路 Leader 领导领导 Customers 顾客顾客 Suppliers 供应商供应商 People 人员人员 MANAGEMENT PROCESS POLICY DEPLOYMENT Philips Lighting Company Confidential P&Y Organization Chart Factory CC Factory EC Factory AFD Technical&

13、Production Sales&Marketing GM/DGM Union Chief Engineer HID GLS/HAL CFL Stem Workshop No.3 HID Workshop No.5 MH Lamp&DT Workshop HPS-DT Workshop No.11 Glass Workshop No.1 Export Sales China East Region China North Region China south Region China Middle Region GLS Workshop No.3 HAL.HPDT Coil LIW No.5

14、PL/SL Burner Workshop SLE/PLEU Assemble Workshop F&A Purchasing Department Marketing/Sales Logistics Dep.QDL/Facility/Maintenance/IT Dep.QDL/Log./Main/HR Product Mgt./Project Mgt./IE QDL/Log./Fac./Main./Tech.TrainingHR/Product Mgt./project Mgt./IEQDL/Log./Fac./Main./COLSC HR/Product Mgt./Project Mgt./IE HR(HR/Mana.Training/Security/Administration)Philips Lighting Company Confidential Company Business